Branded products can be a valuable element of your marketing. But it is not enough to just give away branded products.
Imagine the last time someone gave you a promotional item. If it was helpful, you are still holding on to it. If it was poorly constructed, or if it served no useful purpose, you might have soon forgotten about it. The same applies to your business.
Read on for some practical tips.
Create relevant products
The first thing to think about is who you want to reach. Some items appeal to office workers. As such, they may not be suitable for customers attending a fitness event.
If you’re planning a conference, notebooks and pens work great. Reusable bags are a great option for women who shop a lot. If you have remote workers in your target audience, it might be more suitable to have practical desk accessories.
Consider your customers’ everyday lives when ordering. If the item is a natural fit into the person’s life, they will have more motivation to use it. That is more marketing for your brand.
Make sure you’re consistent and familiar with your branding
You want your product to be recognizable as your business without overpowering the product. Avoid putting too much information and too many slogans, along with a large logo. This can make even a helpful product look cluttered.
If there is space, highlight your:
- Logo
- Business name
- A single contact information.
Select colors that align with your brand. At the same time, legible on the product’s surface.
Also, test the design at the actual printed size. What you see as fine detail on a computer screen may not be fine enough for a National pen or keychain.
Distribute products at the right time
The timing of your product can have an impact on the value of your incentive to the recipient. When you are looking to give away items, tie them to;
- An event
- Customer engagement
- New product launch
- Marketing campaign.
Trade shows and business conferences are suitable opportunities to distribute branded stationery and bags. You can incorporate them into:
- Welcome packs for customers
- Give out at community events
- Use as a customer appreciation initiative.
For instance, you may give out branded calendars during the company’s end-of-year party. The item will be functional for the upcoming year.
Use a trustworthy promotional products supplier
The success of your campaign can be influenced by:
- Product quality
- Printing accuracy
- Delivery timelines.
When ordering, do your homework. Check the:
- Materials
- Options
- Minimum quantities
Review many options. Ultimately, you will find a product that’s appropriate for your audience and budget.
Please review the artwork proof thoroughly before confirming an order. Verify:
- Spelling
- Contact information
- Logo placement
This will minimize expensive mistakes when printing.
Measure the results
Lastly, promotional products contribute to your marketing goals. It could be:
- Attracting event participants
- Creating brand awareness
- Generating new traffic
- Encouraging loyal customers.
Have a metric for determining what success looks like before distributing the items. For instance:
- Asking new customers how they discovered your business
- Monitoring inquiries after an event
- Using a special QR code on merchandise.
This will help you to know which promotional products are worth it.
