WHAT:
Houston TX Hot Chicken (HHC) is expanding its UK footprint with its second London-area restaurant, located in the Brunswick Centre in Bloomsbury, near Russell Square.
WHO:
Houston TX Hot Chicken is a U.S.-based fast-casual hot chicken concept with restaurants across nine states. The brand is expanding into the UK through a master franchise agreement with PizzaExpress, one of the UK and Ireland’s largest casual dining operators.
WHEN:
- Stevenage: Opening fall 2026
- London – Brunswick Centre: Opening winter 2026
- A third UK restaurant is also planned for 2026, with additional location details to come
WHERE:
The Brunswick Centre
Bloomsbury, London
Near Russell Square
WHY:
The openings are part of HHC and PizzaExpress’s plan to grow the brand to 50 restaurants across the UK over the next three years, marking HHC’s first international expansion. HHC has also sold more than 100 franchise units domestically.
DETAIL:
HHC has built a following around made-to-order, buttermilk-marinated hot chicken and a customizable heat scale ranging from no heat to its signature “Houston, We Have a Problem!” level. The brand recently celebrated its fifth anniversary and has earned recognition from the Inc. 5000, FastCasual Top 100 Movers & Shakers, Nation’s Restaurant News and Franchise Times.
Photos are available HERE (credit: Houston TX Hot Chicken).
Additional opening dates and details will be announced as they become available. Visit HHC.ooo or Instagram.com/hhc for more information, and follow the brand’s UK news on Instagram at Instagram.com/hhc_uki.
Contact:
Betsy DeMik
Champion
972-930-9933
bdemik@championmgt.com
The post Houston TX Hot Chicken Confirms Second UK Restaurant in London first appeared on RestaurantNews.com.
