Tommy John's First-Ever Athlete-Led Brand Campaign Brings Comfort, Confidence, and Cheer to this Holiday Season

NEW YORK, Oct. 17, 2025 /PRNewswire/ -- Leading underwear and intimate apparel brand Tommy John is proud to partner with New York Knicks star Josh Hart in the brand's first-ever athlete-led brand campaign to celebrate the holiday season. Tommy John, known for redefining men's underwear through innovative designs and technology aligns with Hart, who is a disrupter on the court and embodies the confidence and ease that defines Tommy John.

Hart makes his debut in the brand's 2025 holiday spot, an ode to the season that highlights Josh's finesse in gifting for the whole family. Watch the "Gift From The Hart" video HERE.

"I've said it before, but Tommy John is underwear with game, allowing me to feel comfortable and confident," said Hart. "There's no better time than the holidays to share that feeling with the people that matter most to me."

Consumers will see the high-reach "Gift from the Hart" campaign with Tommy John and Hart across TV, in stores, Out-of-Home, YouTube, TikTok, Facebook, Instagram and other social channels throughout the holiday season. The Tommy John Holiday Collection will launch on October 17 and will be available at TommyJohn.com and Tommy John retail locations, Nordstrom, Bloomingdale's, Dicks Sporting goods, Macy's and Amazon. 

"Fourth quarter is a key gift giving time for all Tommy John consumers. It is so important that we continue to deepen our connection with our customers through the intersection of Sports and culture. Having worked with Josh, we knew he is an authentic voice for the brand and we're thrilled to have him team up with Tommy John this holiday," said Cheryl Abel-Hodges, Chief Executive Officer of Tommy John.

For more information, visit TommyJohn.com or follow @TommyJohnWear on Instagram.

Media Contact:
Tommy John: TommyJohn@berkcommunications.com

About Tommy John 
Tommy John is the undeniable MVP of your underwear drawer. Each product is made from proprietary fabrics that aren't just premium; they're a cut above. Silky, soft, and so luxurious, Tommy John is the most comfortable underwear ever made. Crafted for those who refuse to settle for less, Tommy John is underwear with game. The brand is sold on Amazon, in retail locations across the country including Nordstrom, Costco, and Dick's Sporting Goods, in select Tommy John stores nationwide , and online at tommyjohn.com

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SOURCE Tommy John